BMW unveils color-changing iX Flow SUV at CES with E Ink technology

BMW unveils color-changing iX Flow SUV at CES with E Ink technology

credit: BMW

Tired of the color of your car? A new innovation from BMW will let you change it at the touch of a button.

At CES, the luxury automaker introduced the iX Flow featuring E Ink, a concept that would allow owners to change the exterior color of their car with the push of a button.

BMW said the SUV featuring iX Flow technology at CES includes a specially developed body wrap inspired by electrical signals to change the exterior color of the vehicle.

“In the future, digital experiences will not only be on display. The real and the virtual will merge rapidly,” Frank Weber, a member of BMW AG’s board of management, said in a statement. “With the BMW iX Flow, we are bringing the car body to life.”

Clips of the BMW changing colors shown at CES were captured and posted on social media.

During a video demonstration of the technology, it will give drivers the opportunity to better personalize their vehicle to their liking, said Stella Clark, project lead for BMW iX Flow featuring E Ink.

“You choose the clothes you wear. You choose your social media status. And you can choose the color of your car,” she said.

IX Flow can enhance the look of your car. Clark said different colors can glow on the outside of a car if, for example, you’re trying to find it in a crowded parking lot.

BMW is one of several automakers to showcase the technology at CES. Chevrolet introduced an electric version of its popular Silverado pickup truck.

How does this blue-flowered tea change color?

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